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Brand Identity

Brand Conceptualization

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For startups and businesses taking shape from scratch, this is where it all begins. We help not just in deployment but envisioning how your brand will be seen, what colors will it be represented by and finalizing the target audience as well. The list goes on and on.

Hands down, it is the most exciting phase for us as we let our creative juices flow to help define the base of your brand for years to come.

Brand Identity

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How can we possibly market you if we don’t delve deeper into who you are? Over coffee and now video/phone calls, this is where we build a base for any subsequent marketing strategies.

This is where Brand logo, Letterhead, Brand collaterals (how logo will appear on the marketing and print material) takes shape.

Brand Positioning

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Is your business more suited to Instagram? Is LinkedIn ideal for your corporate needs? Do I capitalize on Facebook’s high yield lead generation models? Is my Google Business page full of positive reviews? This is how we position a brand in the market; giving it the best chances to succeed and capture the market.

Monthly budgets are finalized and exact short and long term goals are set, acting as barometers for progress. This is purely about making a business market-ready.

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Brand Storytelling

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Can we be honest with you? We absolutely love doing this seven ways to Sunday. All about absorbing a brand and showcasing it in the best light possible via creativity, brainstorming and design.

Customers don’t want to interact with static brands these days. They want the story, the people behind it, where the brand came from, its journey from inception. They want to build connections. And this is where storytelling is a no-brainer.

In a nutshell, this is what separates businesses from brands in the long run.

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Brand Palette

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We tell our clients who wish to be in business for the long term to pay attention to these little details from the get go. This is what branding is about. One look of the grid and it’s done! First impressions aren’t made twice.

Focus on youth is the priority? Or for the brand to appear minimalistic in nature? Everything sets the tone for how your business is perceived. We never suggest experimentation of multiple colors and fonts along the way. Nothing is left to chance.

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Brand Collaterals

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These form the pre-requisite to any marketing strategy, business meeting, sales pitch or even conference intro. A sophisticated and concise brand portfolio or PPT is a basic necessity.

Everything from a visiting card to the diary you carry or the internal branding in your office, or the jerseys you wear in the corporate league; everything needs to be interconnected in terms of design and projection.

Creative Strategy

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This forms the base of any online marketing strategy. Given the competition that’s out there, creativity is certainly a huge difference maker. No wonder internationally powerful brands spend millions on creative strategy and direction.

We forge your social media calendar in a way that makes up for a seamless balance of ROI-centric posts, brand posts, engagement oriented content with a garnish of creativity throughout.

Photography Services

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Done via @ambidextrstudios Our exclusive documentation partners; be it stills or motion. Having been in the industry for many years now working across PAN India, a good stranglehold on Mumbai and multiple international projects as well, they are adept with both contemporary and conventional shooting methods across a range of budgets and scale.

P.S. – Our bond with Ambidextr Studios couldn’t be any deeper as the co-founders of both these entities played on the same football team back in high school.

Design Collaterals

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With multiple in-house designers on board along with a talented pool of freelancers, given the present situation; design sits at the forefront of everything we do.