Creative Storytelling
Brand Conceptualization
For startups and businesses taking shape from scratch, this is where it all begins. We help not just in deployment but envisioning how your brand will be seen, what colors will it be represented by and finalizing the target audience as well. The list goes on and on.
Hands down, it is the most exciting phase for us as we let our creative juices flow to help define the base of your brand for years to come.
Brand Identity
How can we possibly market you if we don’t delve deeper into who you are? Over coffee and now video/phone calls, this is where we build a base for any subsequent marketing strategies.
This is where Brand logo, Letterhead, Brand collaterals (how logo will appear on the marketing and print material) takes shape.
Design and reference mood boards are added to supplement our visual direction. Even typefaces and fonts are carefully selected, to have a sense of cohesion throughout.
Brand Positioning
Is your business more suited to Instagram? Is LinkedIn ideal for your corporate needs? Do I capitalize on Facebook’s high yield lead generation models? Is my Google Business page full of positive reviews? This is how we position a brand in the market; giving it the best chances to succeed and capture the market.
Monthly budgets are finalized and exact short and long term goals are set, acting as barometers for progress. This is purely about making a business market-ready.
Brand Storytelling
Can we be honest with you? We absolutely love doing this seven ways to Sunday. All about absorbing a brand and showcasing it in the best light possible via creativity, brainstorming and design.
Customers don’t want to interact with static brands these days. They want the story, the people behind it, where the brand came from, its journey from inception. They want to build connections. And this is where storytelling is a no-brainer.
In a nutshell, this is what separates businesses from brands in the long run.
Creative Strategy
This forms the base of any online marketing strategy. Given the competition that’s out there, creativity is certainly a huge difference maker. No wonder internationally powerful brands spend millions on creative strategy and direction.
We forge your social media calendar in a way that makes up for a seamless balance of ROI-centric posts, brand posts, engagement oriented content with a garnish of creativity throughout.
Content Writing
Content is the string that pulls everything together; be it website, social media, SEO, brand portfolio, PPT or a blog. A misconception about content is that its purely ‘text-based’. However, content is text, images and videos as well. Basically, any data format your brand has generated is a piece of content that can be put to good use.
P.S.: We have a pool of freelancers on board as well.
Photography Services
Done via @ambidextrstudios Our exclusive documentation partners; be it stills or motion. Having been in the industry for many years now working across PAN India, a good stranglehold on Mumbai and multiple international projects as well, they are adept with both contemporary and conventional shooting methods across a range of budgets and scale.
P.S. – Our bond with Ambidextr Studios couldn’t be any deeper as the co-founders of both these entities played on the same football team back in high school.