How can we possibly market you if we don’t delve deeper into who you are? Over coffee and now video/phone calls, this is where we build a base for any subsequent marketing strategies.
This is where Brand logo, Letterhead, Brand collaterals (how logo will appear on the marketing and print material) takes shape.
Design and reference mood boards are added to supplement our visual direction. Even typefaces and fonts are carefully selected, to have a sense of cohesion throughout.
Can we be honest with you? We absolutely love doing this seven ways to Sunday. All about absorbing a brand and showcasing it in the best light possible via creativity, brainstorming and design.
Customers don’t want to interact with static brands these days. They want the story, the people behind it, where the brand came from, its journey from inception. They want to build connections. And this is where storytelling is a no-brainer.
In a nutshell, this is what separates businesses from brands in the long run.
We tell our clients who wish to be in business for the long term to pay attention to these little details from the get go. This is what branding is about. One look of the grid and it’s done! First impressions aren’t made twice.
Focus on youth is the priority? Or for the brand to appear minimalistic in nature? Everything sets the tone for how your business is perceived. We never suggest experimentation of multiple colors and fonts along the way. Nothing is left to chance.
These form the pre-requisite to any marketing strategy, business meeting, sales pitch or even conference intro. A sophisticated and concise brand portfolio or PPT is a basic necessity.
Everything from a visiting card to the diary you carry or the internal branding in your office, or the jerseys you wear in the corporate league; everything needs to be interconnected in terms of design and projection.
This forms the base of any online marketing strategy. Given the competition that’s out there, creativity is certainly a huge difference maker. No wonder internationally powerful brands spend millions on creative strategy and direction.
We forge your social media calendar in a way that makes up for a seamless balance of ROI-centric posts, brand posts, engagement oriented content with a garnish of creativity throughout.
With multiple in-house designers on board along with a talented pool of freelancers, given the present situation; design sits at the forefront of everything we do.